Trademark and design protection is possible.
A logo can be protected as a trademark and as a design, even at the same time.
The industrial property right(s) you would like to acquire for your logo depend(s) largely on its intended use.
Protection as a trademark
If you want to use the logo primarily to identify goods and/or services offered by your company, you should have the logo protected as a trademark.
Once you have applied for it, the DPMA will examine your trademark for eligibility. It is registered if there are no “absolute grounds for refusal” according to Section 8 MarkenG. An unusual, imaginative logo can help avoid obstacles to protection.
You can extend the protection period of the trademark indefinitely.
Protection as a design
A design protects the two- or three-dimensional appearance of a product. Its appearance is determined specifically by its lines, contours, colours, shape, texture, materials and ornamentation.
Your design must be new at the time of filing, i.e. no identical or only slightly different design may have been made available to the public before the filing date.
In addition, your design must be unique. To that end, the overall impression it makes must be different from any individual design that has been made available to the public.
In order to determine whether your design is new and unique, you should not only look at the designs already entered in the design register. Rather, you must also include in your comparison unregistered designs that have been published, exhibited or otherwise put on the market in such a way that they could have been known by the circles specialised in the product sector concerned.
Finally, you must also make sure that the rights of others, especially third-party copyrights, do not stand in the way of your design.
However, the DPMA does not examine the novelty and individual character of your design or any rights of others that may conflict with your design when the design is filed. Unlike a registered trademark, a registered design is therefore always an unexamined property right.
Only when a third party files a nullity application against your registered design or appeals for the nullity of your design in an infringement suit you are conducting against them will the novelty and individual character of your design or the rights of others be examined. If necessary, your design will then be deleted in the course of nullity proceedings or appeals for nullity.
Design protection is comparatively inexpensive and, unlike a trademark, offers protection independent of class of goods or services.
The initial term of protection of a registered design is five years. It can be extended in five-year steps up to a maximum total of 25 years.
Subject matter of protection, application strategy and search
Because trademarks and designs pursue different protection purposes, the object and scope of protection may differ.
If in doubt, you should discuss the application strategy you have in mind to protect your logo with a lawyer experienced in trademark and design law.
You will find tips on logo research under trademark search and design search.