Setting up a company

Dear Mr. Kraus,

I hope you’re doing well.
My name is Firas Ouerguene, and I live and work in Berlin as an E-Commerce Manager.
I would like to set up a business in Germany where I will be the only one operating it. It will be a trade business where I will be importing goods (Kimonos, bags, shoes, accessories) and selling them solely online.

Description of the business:

The aim of my business is to import products and put them in a warehouse in Germany (Berlin). I will only sell online (E-Commerce, B2C), I will have my own online shop and will also use online marketplaces such as Amazon, Zalando, and Etsy.
I will mainly sell in Germany at the beginning, but then as the business grows I will expand to Austria, Switzerland, France, Italy, Netherlands, and Spain (and then the United States in 2027).
I’m projecting sales of around 15000 € for the first year, then 60000 € in the second year.

Services needed:

I’m getting in touch with you because I need support regarding the following services:
Advice on setting up the business and the type of legal form (whether Sole Proprietorship or Sole Proprietorship e.K, or UG).
Knowledge about what to do and what not to do about importing goods into Germany especially in terms of taxes (trade taxes, custom taxes).
Tax declaration in Germany.
International taxes: For example, when expanding to countries such as Austria, Switzerland, France, Italy, Spain, Netherlands (just selling online), what needs to be taken into consideration in terms of taxes.
Taxes declaration for the business (I will launch in July 2023).
Clear and concise communication regarding the steps on how to proceed.

Can you please let me know about the pricing for a kick off meeting and/or to work together in the long term?

I hope that was a clear explanation of the bigger picture of the online trade business I’d like to set up. Please let me know if we could proceed in having a kick off meeting at your convenience to further discuss the next steps. You can contact me by email at or by phone at +49 176 3688 2406.

Thank you for your time and consideration, I’m looking forward to hearing from you.

Best regards,
Firas Ouerguene

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