Setting up a company

Dear Sir/Madam,

I hope you’re doing well. If you prefer communication in German, please let me know, I will update it to German.

My name is Firas Ouerguene, and I live and work in Berlin as an E-Commerce Manager.
I would like to set up a business in Germany where I will be the only one operating it. It will be a trade business where I will be importing goods (my own clothing brand which include Kimonos, bags, shoes, accessories..) and selling them just online.

Description of the business:

The aim of my business is to import products and put them in a warehouse in Germany (Berlin) where I’m currently living. I will only sell online (E-Commerce, B2C), I will have our own online shop and will also use online marketplaces such as Amazon, Zalando, and Etsy.
I will mainly sell in Germany at the beginning, but then as the business grows I will expand to Austria, Switzerland, France, Italy, Netherlands, and Spain.
I’m projecting sales between 12k to 15k € for the first year, then 50k € in the second year.

I would also like to use my brand name, which is Fiahki, specially for the website (and Point of Sales).
I’m still not sure whether to set up a Sole Proprietorship or UG, and it would be also great to get some advise regarding this point as well (specially in terms of Bookkeeping expenses, and I would like to avoid the double entry bookkeeping IF it involves a lot of costs)

I hope that was a clear explanation of the bigger picture of the online trade business I’d like to set up. Please let me know if we could proceed in having a kick off meeting at your convenience to further discuss the next steps.

Thank you for your time and consideration, I’m looking forward to hearing from you.

Best regards,
Firas Ouerguene

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